Leadpages vs Unbounce: Pricing, Testing and Traffic Limits
Leadpages and Unbounce are both built for conversion-focused landing pages. The biggest differences are where A/B testing starts and how each charges for traffic.
Looking for the best offer for Leadpages?
The Short Answer
If you will A/B test and send meaningful traffic, Leadpages costs less to reach testing ($99 vs $149 per month) and does not cap visitors. If you only need a page or two and will not test, Unbounce's $29 Starter plan costs less.
Pricing Compared
| Unbounce plan | Monthly | Key inclusions |
|---|---|---|
| Starter | $29/mo | Low page and visitor limits, no A/B testing |
| Build | $99/mo | About 20,000 visitors per month |
| Experiment | $149/mo | A/B testing and dynamic text replacement, about 30,000 visitors |
| Optimize | $249/mo | Smart Traffic, about 50,000 visitors |
| Leadpages plan | Monthly | Key inclusions |
|---|---|---|
| Grow | $99/mo | A/B testing, dynamic text replacement, unlimited traffic |
| Optimize | $199/mo | Smart Traffic, heatmaps, unlimited traffic |
| Scale | $399/mo | Full auto-optimization, 10 seats, unlimited traffic |
Traffic Limits Matter for Paid Campaigns
Unbounce plans come with monthly visitor allowances. Additional charges for exceeding them have been reported at around $80 per 10,000 extra visitors. Leadpages does not cap traffic on any plan. If your ad spend is growing or seasonal, unlimited traffic makes costs easier to predict.
Feature Comparison
| Feature | Leadpages | Unbounce |
|---|---|---|
| A/B testing | From $99 (Grow) | From $149 (Experiment) |
| Dynamic text replacement | From $99 (Grow) | From $149 (Experiment) |
| Smart Traffic | From $199 (Optimize) | From $249 (Optimize) |
| Heatmaps | From $199 (Optimize) | Check current plans |
| Visitor limits | None | Yes, by plan |
| AI page creation | All plans | Check current plans |
| Free trial | 7 days | 14 days |
Which Should You Choose?
- Choose Leadpages if you want testing at the lowest plan price and traffic that can grow without extra fees.
- Choose Unbounce if you want its longer 14-day trial, prefer its editor, or only need the low-cost Starter plan.
Review Unbounce's current plans on its official pricing page, and see our full Leadpages review.
Frequently Asked Questions
Is Unbounce cheaper than Leadpages?
Unbounce has a cheaper entry plan at $29 per month, but it has low limits and no A/B testing. Unbounce's first plan with A/B testing costs $149 per month, compared with $99 per month for Leadpages Grow.
Does Unbounce limit visitors?
Yes. Unbounce plans include monthly visitor allowances, with additional charges reported when you exceed them. Leadpages lists unlimited traffic on all plans.
Do both tools offer Smart Traffic?
Yes. Unbounce includes Smart Traffic on its Optimize plan, and Leadpages includes Smart Traffic on its Optimize plan.
Which has the longer free trial?
Unbounce offers a 14-day trial. Leadpages offers a 7-day trial with a card collected at checkout.
See Leadpages Testing Plans
Leadpages includes A/B testing and unlimited traffic from its Grow plan. Check the current plans and trial terms.
View Leadpages Plans