How Much Does a Landing Page Cost?
The cost of a landing page has two parts: the software that hosts it and the work that goes into it.
Software Costs
Builder subscriptions range from free to several hundred dollars per month. The main cost drivers are A/B testing, traffic or contact limits, team seats and integrations.
| Builder | Entry price | Notes |
|---|---|---|
| Systeme.io | Free; paid from $17/mo | All-in-one, priced by contacts |
| Carrd | Low yearly plans | Simple one-page sites |
| HTML Pub | $10/mo | Publishing only, no testing |
| Unbounce | $29/mo | Testing from $149/mo |
| ClickFunnels | $97/mo | All-in-one funnel platform |
| Leadpages | $99/mo | Testing and unlimited traffic included |
| Instapage | $99/mo | Testing from $199/mo |
Paid entry plans only. Systeme.io also has a free plan.
Design and Copy Costs
If you build the page yourself with a template or AI page creation, the cost is your time. Hiring a freelancer or agency for design and copywriting adds a one-time cost that varies widely by experience, scope and region, so get quotes based on the specific page you need.
Ongoing Costs
- The builder subscription, monthly or annual.
- A domain name, if you do not already have one.
- Your email platform or CRM, if the builder does not include one.
- Traffic overage fees on builders that cap visitors.
Landing Page vs Website
| Landing page | Website | |
|---|---|---|
| Purpose | One campaign, one action | Represents the whole business |
| Navigation | Usually none | Full menu |
| Pages | One | Many |
| Best for | Ads, launches, lead capture | Brand, SEO, general information |
Many businesses use both: a website for their brand and landing pages for campaigns. Leadpages, for example, builds both on the same plans.
Frequently Asked Questions
Can I build a landing page for free?
Yes. Systeme.io has a free plan, and some builders offer free tiers or trials. Free options usually limit features such as A/B testing, custom domains or contacts.
What is the difference between a landing page and a website?
A website covers a whole business and offers many paths. A landing page is a single page built for one campaign and one action, usually without site navigation.
Is a landing page builder cheaper than a web designer?
A builder subscription is an ongoing monthly cost but lets you create and change pages yourself. Hiring a designer is a one-time cost per page but makes changes slower and dependent on someone else.
See What Leadpages Costs Today
Leadpages plans start at $99 per month, or $79 per month billed annually. Check the current plans and trial terms.
View Leadpages Plans