Leadpages Pricing in 2026: Grow, Optimize and Scale Plans
Leadpages replaced its older Standard and Pro plans in 2026. Here is what the current plans cost, what each includes and what to check before the trial ends.
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Leadpages Plans at a Glance
Leadpages sells three plans for its full builder. All three include unlimited pages, unlimited traffic, AI page creation and A/B testing. The differences are in optimization tools, custom domains, integrations, team seats and how long analytics are kept.
| Grow | Optimize | Scale | |
|---|---|---|---|
| Monthly billing | $99/mo | $199/mo | $399/mo |
| Annual billing | $79/mo | $159/mo | $319/mo |
| Pages and traffic | Unlimited | Unlimited | Unlimited |
| Custom domains | 4 | 6 | 10 |
| A/B testing | Manual | Manual plus Smart Traffic | Full auto-optimization |
| Heatmaps | No | Click and scroll | Click and scroll |
| Active integrations | 5 | 10 | 25 |
| Team seats | None listed | 3 | 10 |
| AI credits per month | 40K | 80K | 160K |
| Analytics history | 12 months | 24 months | 36 months |
Monthly billing. Annual billing is about 20% lower.
Annual billing is billed once per year. Leadpages describes it as a 20% saving, which matches the gap between the monthly and annual prices above.
Grow Plan: $99 per Month
Grow is the entry plan for the full builder. It includes manual A/B testing, dynamic text replacement for matching page copy to ad keywords, up to four custom domains with SSL, five active integrations, three blogs, 15 GB of storage and 12 months of analytics. It also includes 2,000 IP enrichments per month for identifying visiting companies.
The main limits are integrations and seats. Five active integrations is enough for an email platform, a CRM, payments and a couple of extras, but agencies and teams will hit the ceiling quickly. Grow does not list team seats.
Optimize Plan: $199 per Month
Optimize adds the tools for improving pages automatically and seeing how visitors behave. It includes Smart Traffic, which routes visitors to the variant most likely to convert for them, plus click and scroll heatmaps, auto-personalization, an insights dashboard and performance alerts. It also raises limits to six domains, ten integrations and three seats, and adds priority email support.
Scale Plan: $399 per Month
Scale is built for agencies and larger teams. Leadpages describes it as a full auto-optimization loop, and it adds ten domains, 25 integrations, ten seats, separate workspaces, audit logs, 36 months of analytics and a dedicated customer success manager.
Grow vs Optimize vs Scale: Which Plan Fits?
| If you… | Consider |
|---|---|
| Run one business with a few campaigns and want to A/B test | Grow |
| Spend meaningfully on ads and want automatic traffic routing and heatmaps | Optimize |
| Need several team members on one account | Optimize (3 seats) or Scale (10 seats) |
| Manage pages for multiple clients | Scale, for workspaces and audit logs |
| Only need to publish a few simple pages | HTML Pub, covered below |
The Leadpages Free Trial
Leadpages lists a 7-day free trial. According to its FAQ, a card is collected at checkout to start the trial, and you are not charged until day 7.
Check what happens on day 7. Leadpages' own pages describe the end of the trial differently. The pricing FAQ says you choose a plan or the account pauses. The free-trial page says the trial converts to Grow at $99 per month unless you cancel, with a reminder email on day 5. A comparison page on the Leadpages site says the default plan is Optimize. Read the terms shown at checkout and set a reminder before day 7.
Can You Get a Leadpages Discount or Coupon?
The reliable discount is annual billing, which lowers each plan by about 20%. Leadpages has also run limited-time first-month promotions on Grow and Optimize during 2026, but these appear and disappear, and different pages have described their length differently. Landing Page Ledger does not publish coupon codes. Any active promotion appears on the official pricing page.
HTML Pub: The Cheaper Publishing-Only Option
Leadpages also sells HTML Pub, a separate product for publishing pages without the full builder and optimization tools. It has no A/B testing on any tier.
| HTML Pub plan | Monthly | Annual | Includes |
|---|---|---|---|
| Starter | $10/mo | $8/mo | 5 pages, 1 domain |
| Pro | $29/mo | $23/mo | 25 pages, API access |
| Business | $49/mo | $39/mo | 50 pages, 2 domains |
HTML Pub suits someone who already has page code or only needs a handful of simple pages. If you want to test and improve pages, the main Leadpages plans are the relevant comparison.
Cancellation and Refunds
Leadpages states that you can cancel anytime from your account settings and that pages stay accessible through the end of the paid billing period. Its FAQ states that refunds are not offered on subscription payments after the trial, and its terms of service do not provide prorated refunds for mid-term cancellation.
This matters more on annual plans, because the full year is billed upfront. Many negative reviews of Leadpages on public review sites concern renewal charges, so note your renewal date when you subscribe.
Is Leadpages Pricing Worth It?
Leadpages is no longer the low-cost option it was when its entry plan cost $49. Its value now rests on what Grow includes for $99: A/B testing and unlimited traffic. Unbounce puts A/B testing on its $149 Experiment plan with visitor caps, and Instapage includes it from its $199 Optimize plan. If you run paid traffic and plan to test, that difference is significant. If you only need a simple page and will not test, cheaper tools such as Carrd, Systeme.io or HTML Pub cost far less. See the full Leadpages review and the alternatives before deciding.
Frequently Asked Questions
How much does Leadpages cost per month?
As of October 2026, Leadpages Grow costs $99 per month, Optimize costs $199 per month and Scale costs $399 per month on monthly billing. Annual billing lowers these to $79, $159 and $319 per month.
Does Leadpages have a free trial?
Yes. Leadpages lists a 7-day free trial. A payment card is collected at checkout, and Leadpages states you are not charged until day 7.
Does Leadpages still have a $49 plan?
No. The older Standard plan that cost $49 per month has been replaced. The current entry plan for the full Leadpages builder is Grow at $99 per month. HTML Pub, a separate publishing-only product from Leadpages, starts at $10 per month.
Can I cancel Leadpages at any time?
Leadpages states you can cancel anytime from your account settings and that your pages remain accessible through the end of the billing period you have paid for.
Does Leadpages offer refunds?
The Leadpages FAQ states that refunds are not offered on subscription payments after the trial. Check the current terms before you subscribe.
Do all Leadpages plans include unlimited traffic?
Yes. Leadpages lists unlimited pages and unlimited traffic on Grow, Optimize and Scale.
Check Today's Leadpages Prices and Trial
Plans and promotions change. Confirm the current price and trial terms on the official Leadpages pricing page before you start.
View Leadpages Plans