Leadpages vs Instapage: Pricing and Features Compared
Leadpages and Instapage share a $99 entry price. What that $99 includes is where they differ.
Looking for the best offer for Leadpages?
The Short Answer
At $99 per month, Leadpages includes A/B testing and unlimited traffic; Instapage at the same price does not include testing and caps visitors. Instapage's strengths, such as ad-to-page mapping, start on its $199 plan.
Pricing Compared
| Leadpages | Instapage | |
|---|---|---|
| $99 tier | Grow: A/B testing, unlimited traffic | Create: no A/B testing, about 15,000 visitors |
| $199 tier | Optimize: Smart Traffic, heatmaps, unlimited traffic | Optimize: A/B testing, AdMap, about 30,000 visitors |
| Higher tiers | Scale: $399/mo | Higher Optimize volume tier and custom Convert plan |
| Annual pricing | $79 / $159 / $319 per month | $79 / $159 per month on the first two tiers |
| Free trial | 7 days | 14 days |
Key Differences
Testing Access
Testing is the clearest gap. Leadpages users can split-test from the first paid plan; Instapage users need the second tier.
Traffic
Instapage allowances are fine for modest campaigns, but high-volume advertisers should model their monthly visitors. Leadpages removes that variable.
Ad Workflow
Instapage's AdMap on its Optimize plan connects ads to the pages they point to, which suits teams running many campaigns. Leadpages offers dynamic text replacement from Grow and a Google Ads integration.
Which Should You Choose?
- Choose Leadpages for testing at $99 and unlimited traffic.
- Choose Instapage if its ad-mapping workflow is central to how your team manages campaigns and the visitor allowances fit your volume.
Check Instapage's plans on its official pricing page.
Frequently Asked Questions
Does Instapage include A/B testing on its cheapest plan?
No. As of October 2026, Instapage's $99 Create plan does not include A/B testing; testing starts on its $199 Optimize plan. Leadpages includes A/B testing on its $99 Grow plan.
Does Instapage limit visitors?
Yes. Instapage plans include monthly visitor allowances, reported at about 15,000 on Create and 30,000 on Optimize. Leadpages lists unlimited traffic.
Which is better for agencies?
Both offer higher tiers for teams. Leadpages Scale includes 10 seats and separate workspaces. Instapage offers a custom-priced Convert plan.
Compare Leadpages Plans
Review the current Grow, Optimize and Scale plans and the free trial terms on the official Leadpages site.
View Leadpages Plans